Beyond Influencing: 

Maximizing Leadership Influence Through Creating Shared Reality

The ability to influence is ranked as the most important leadership skill by the leaders we work with around the world. With this in mind, we set out to expand the thinking and methods for how people can effectively influence. Drawing from new research in the field of social psychology, this white paper expands current thinking and methods of traditional influencing. 

Imagine the possibilities if every member of the team is on the same page as the leader in terms of attitudes, beliefs, judgments, and evaluations. More than simply influencing, leaders who can create a shared reality can exert more influence and be more effective at achieving company goals.

In this paper, we will discuss: 

  • The importance of creating a shared reality
  • How to influence others to see what you are seeing as a leader (social tuning) 
  • Avoiding creating an unintentional shared reality resulting in an us/them dynamic 

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