Maximizing the Middle for Sales Employee ROI

maximizing-middle-v2.pngWhile popular business media and culture tends to focus on sales leadership, there is perhaps the greatest un-mined revenue generating opportunity lying dormant within almost every sales organization in the world: mid-level sales professionals.

It is in the "middle" where the greatest development ROI and company performance gains can be derived. A 5% increase from a company's middle performance yields 70% more revenue than a 5% performance increase of a company's top 20%.

In this whitepaper, we reveal why you should be focusing on the middle management tier, including:

  • Definitions of the middle and where they are in your hierarchy
  • The 5 reasons you should focus on the middle
  • How to develop skills of the middle

Download the Whitepaper Now